At this point, it’s become clear that digital currencies are here to stay and are changing the world as we speak. Anybody who considers themselves the creative type is highly encouraged to learn more, as digital currencies may very well be a permanent game-changer. But how do you market your NFT Art?
There are many NFT-centric communities on social media platforms where you can network with buyers and creators alike. Online NFT Art marketplaces are another excellent place to begin. Some organizations have also breathed life into the industry by funding the exposure of start-up artists.
The sections below discuss all of the potential ways to get your NFT Art noticed, including some real outside-the-box solutions. This includes a virtual platform that plays much like one of the most popular open-world video games.
Know Who’s Interested In NFT Art
If you are limiting the scope of your marketing campaign to the artsy crowd, then you’re doing things wrong. So says a researcher at Harvard University, who makes the point that the whopping $69 million transaction for Beeple’s digital collection was performed by a prominent pair of cryptocurrency investors, who are not known to have shown any significant interest in Art in the past.
Here’s which groups aspiring NFT Artists should glob onto:
- Young Buyers: In terms of age demographics, interested parties most often include young professionals under the age of 45, particularly those who identify as male.
- Organizations Supporting Local Artists: Certain organizations are working towards achieving higher diversity in the NFT realm.
- Gamers: The Metaverse offers an opportunity to create art in a virtual world. This is discussed in greater detail in the sections below.
Network On The Right Platforms
NFT communities on social media platforms are alive and thriving, reports Time magazine. Conversations range from advice for beginners to rumors about NFTs you must have. There is no better way to get a picture of which types of NFTs are in vogue at the moment or what kind of rare gems are being sought after.
The three most popular platforms at the moment are Discord, Twitter, and Reddit. You can join the most popular Discord servers by clicking here. Medium and Instagram also attract communities of interested purveyors. Get a sense of which items are selling for top dollar and seize the opportunity.
When it comes to garnering attention on social media, focus on these selling points:
- What is the title of your piece?
- What makes your NFT Art unique and desirable?
- How was it made?
Potential buyers are interested in this information since a big part of what makes digital art so unique is the fact that it is not easy to replicate. While a painting can be printed repeatedly, a digital token cannot be copied easily.
But we must say that’s it’s effortless to copy a piece of digital Art that has been minted into an NFT by doing a good ol’ copy and paste. Still, you essentially only have some pixels, not the full NFT, which is embedded and recorded in the blockchain.
If this sounds confusing, you have to read this article Can NFTs Be Copied? 7 Things to Know.
Use The Right Hashtags On Social Media
For a social media campaign to be successful, you have to know which hashtags to use on your posts. You’ll see sellers using the most popular hashtags frequently.
On Instagram, for example, the leading NFT Art-related hashtags are:
Using a mix of the terms NFT and crypto in your hashtags helps you attract users of all levels of expertise. The term “crypto art” can be common among beginner buyers who want to get in on the latest development in the digital currency realm.
You can find some more constructive social media tips and tricks to promote your Art here.
Attend NFT Conventions & Conferences
Events like the NFT.NYC draws thousands of potential buyers and sellers. Attending events like this presents an excellent opportunity to network with both creators and buyers. You’ll find that some attendees have niche interests in categories that your Art may fall into. We are talking memes, digital flowers, music, gamer art, poems, and even sports collectibles.
Be on the lookout for other such conferences and meetups in your local city. NFT-adjacent events are also making their way to college campuses across America. These offer a glimpse into the potential future of content creation to aspiring artists of all backgrounds.
Steer Clear Of Collectors
As you venture into the social media world, you may scroll across posts of collectors claiming to hold large sums of money. They’ll ask creators and sellers to convince them that the pieces are worth purchasing. There’s good reason to steer clear of such individuals.
Those who claim to be affluent collectors are often not genuine. Targeting them is a wasted effort and, at worst, a scam. Instead, you are encouraged to focus on individuals who have bought from you in the past. In the case that you haven’t ever sold anything, direct your marketing efforts towards auction attendees that you may have had banter with.
Get Noticed On OpenSea, Rarible and Foundation
OpenSea, Rarible, and Foundation are the leading digital marketplaces for NFTs. Anyone can buy, sell (Foundation has a more strict process to get accepted as a seller as you will need to be invited), and create NFTs on these platforms, which are akin to eBay. Take some time to look at the trending art collections on one of these sites.
An online listing of NFTs typically features the following information in the description:
- The number of pieces within a collection that are to be minted
- Use of words like “iconic,” “unique,” or “rare”
- A description of what the piece symbolizes, perhaps a theme from pop culture or a popular show or movie
Several other platforms host NFT Art, including those which aim to take an environmentally-friendly approach, as is mentioned below.
If you are ready to start minting your NFTs you will have to read this article How Much Does It Cost to Mint an NFT? to get accustomed to the minting process and how much it costs. Also, check out this technique you can use on Rarible to differ the minting costs and fees.
Engage In Efforts To Make NFTs More Environmentally-Sustainable
One of the main concerns about NFTs and other digital currencies is the amount of energy they require to be produced. This contributes to the further release of CO2 into the atmosphere. This has caused creators and buyers alike to avoid the Crypto space; there’s no doubt about it. You are therefore encouraged to engage in practices that make NFTs more sustainable.
Efforts are underway to make the mining process more efficient through the creation of the Bitcoin Mining Council. If you want to get involved, you might also consider pledging a portion of your proceeds to environmental causes. Be sure to state that this is a goal of yours in listings and on online profiles.
While on the subject, it’s interesting to point out that some nations, like El Salvador, are using volcanic geothermic energy to run Bitcoin mining operations. Cool stuff!
Voice.Beta is a new platform that has set the ambitious goal of trying to make NFTs more environmentally friendly by using the latest blockchain EOSIO. Palm is another platform looking to right the ship. The platform claims to be 99.9% more energy-efficient than Proof-of-Work-based blockchain networks.
Don’t Be A Lone Wolf
As is typically the case in any content creation industry, being a lone wolf won’t help. It’ll be hard to gain a solid footing as a newcomer in a global industry. You are best off finding a group to collaborate with. This will expose you to an excellent networking opportunity. You may very well find your first buyers using this method.
There are numerous examples of an NFT Art collaboration:
- The 100-creator Loopify raised $89,000 in mere minutes in March 2021.
- dCanvas, the largest collaboration of spring 2021, distributed more than $500,000 of NFTs to strategic investors, brands, and early adopters.
- Rarible, a 42-artist collaboration, generated a significant price spike shortly after its release.
One good way to become part of collaboration would be to scour the various social media NFT communities for those looking to collaborate with multiple artists. Better yet, you might consider approaching friends and acquaintances you know you can trust. Instead of competing directly against an experienced artist, consider the value of collaboration.
Do I Need An Arts Degree? Is Experience Necessary?
No, educational attainment and background of selling traditional art pieces are not necessary for success in the NFT realm. A significant portion of NFT Art sellers does not have much of a background in Art. That being said, you should know how to use your expertise to sell NFTs if you are an accomplished artist in the traditional sense:
- The scarcity of digital art pieces allows them to have only 1 or a few users. Past buyers of traditional art pieces may be interested to know that now your art could potentially have a higher resale value.
- Dealers and galleries are desperate to avoid being skipped out by the NFT market craze. Use this to your advantage if you have worked with one of them in the past.
Having a skillset in digital Art is highly beneficial, and I suggest checking out our Poster Grind YouTube channel, which offers free tutorials on how to use Photoshop. These tutorials are geared toward movie poster design, but you can apply the techniques to your artwork.
Target Those Who Want to Support Artists
Many buyers take an interest in NFTs because they represent an excellent way to support artists, including local artists, if that’s who buyers are targeting. Creators can even write features into their contracts that allow them to earn a portion of resale after the original sale, which is something amateur artists couldn’t do with traditional Art.
There are many groups and organizations, some exclusively local, that are going out of their way to support digital artists:
- In October 2021, it was announced that Visa would select a small group of creators to support through an application process.
- Some organizations specifically target those underrepresented in the NFT space, such as women and minorities.
- SearchLight is a project to unearth NFT talent, giving artists the exposure they wouldn’t have otherwise.
You are encouraged to seek out organizations like those listed above, which are looking to lead up-and-coming NFT Artists into the public eye.
Also, if you want to support artists yourself and make your own NFT collection, you can start with this easy to read and understand article:
- Top 5 Reasons to Buy NFT Art | A Collector’s Perspective
- NFT Crypto Art Collector Starter Guide | Why It’s So Easy
Make Videos Of Yourself Producing Art
One type of video that has become quite popular is the time-lapse or long-form video of an artist at work or any task being completed. These videos are considered relaxing and fulfilling; some people even use them to help them wind down before bedtime.
One potential idea for getting your NFT Art noticed involves inviting the audience to your studio space via the aid of popular video platforms such as YouTube and TikTok. In the description and the video, you could provide links to websites where your NFTs are listed for sale.
The channel Kapwing on YouTube features an artist who offers tutorials on the creative process. His most popular videos have generated millions of views, and he currently has more than 100,000 subscribers.
Take Part In The Metaverse
The NFT Metaverse includes virtual platforms, such as Decentraland, where land and resources are all owned by someone. This is perhaps the most unique space to buy, create and sell NFTs in a world that is not much unlike open-world video games like Minecraft.
Some artists make a living creating virtual pieces for the Metaverse. Users can even hire digital architects to create living spaces and sell NFTs once these projects are complete. Players worldwide can teleport in and visit museums and galleries and even view famous artworks.
In summary, the Metaverse is seen as the “intersection of gaming and finance.” The creation of this space is seen as a catalyst for blockchain systems that are orientated towards decentralized finance, meaning that crypto buyers and sellers can meet up in a peer-to-peer marketplace.
You can learn more about how NFT Art can be placed into a scene by visiting this page.
What About Insuring NFT Art?
Serious purveyors of NFT Art are likely discussing insurance coverage with an insurance broker and seeking legal counsel regarding purchase contracts. Investors desire credibility, such as that which you would find at a gallery or auction house.
The significant challenges posed are:
- How do you insure against theft of value?
- How do you underwrite risks?
Unfortunately, the insurance options for fine Art NFTs are currently quite limited, although there are specialty insurance markets brainstorming products that cover the loss or theft of digital currencies.
If you want to get your NFT Art noticed, you are strongly encouraged to explore the aforementioned marketing strategies. Methods discussed include social media presence (and how to achieve it), tips for what to write in art listings, and much more. Like putting yourself out there in any medium, just be careful that your buyers are always reputable.
If you really want to take your NFT art game to the next level, you definitely need to read this:
The appeal of NFT Art remains quite apparent. Now you can even find the Art in decentralized virtual universes. Some of the major concerns around NFTs are beginning to be addressed, including environmental degradation and insurance coverage.